Dog tags are some unique promotional products that are great for all sorts of different marketing campaigns. The aluminum tags are commonly seen in military environments, and therefore make great promotional giveaways for law enforcement, security, or military audiences. Dog tags have also become a popular fashion accessory among young adults and students. If you’d like to advertise your brand to either of these demographics, an imprinted custom dog tag is a great way to get the job done – just as easy to give out (and display) as custom buttons, but more unique and noticeable.

Dog tags have recently found their way into youth fashion by way of military chic. Originally worn as a part of a military uniform by youth wishing to present a tough or militaristic image, dog tags have since seeped out into wider fashion circles. They may be inscribed with a person’s details, their beliefs or tastes, a favorite quote, or may bear the name or logo of a band or performer. Some people also prefer to have the information on their tags transferred to a smaller, sometimes golden or silver tag by a jeweler, as the original tag can be considered too large and bulky by some. Some are also used for health problems, such as heart problems or epilepsy.

Take advantage of this popular trend to gain some exposure and publicity for your brand. Use them as inexpensive tradeshow giveways or as part of an awareness campaign. With a little creativity, you can make these affordable custom dog tags go a very long way.